Pearson Trueman & Associates knows just how vital effective communication is to business. So we use a structured approach to ensure every job is completed to the highest standard, working with you to determine what works best for your organisation. Then we design an effective communication strategy, taking into consideration the following:

• Budget
• Communication channels
• Frequency of communication
• Principal spokespeople
• Key messages
• Size and impact of the initiative
• Target audiences.

Case study

A large government entity needed help to announce and gain support for its new strategic direction.

We established a communication strategy taking into account the sensitive political, managerial and operational context of the organisation, including the nature of the internal workforce and the organisation’s affiliates.

Of course, there were tight time frames, and resource and budgetary constraints.

The results: The communication support materials and the facilitated activities we produced resulted in a successful transition to the new direction and improved relationships with their people, stakeholders and partners.

To find out how our communication solutions can help your organisation, get in touch.